Last Updated: 3.1.2021
INTRODUCTION
Welcome to our Privacy Policy for our website,
landscapeforms.com (“Website”) of Landscape Forms, Inc. (“LFI” or “we” or
“us”). For California residents, see our Privacy Policy for California
Residents. If any provision in that policy conflicts with our
Privacy Policy here, the Privacy Policy for California Residents applies.
We respect your privacy and are committed to
protecting your personal data. This Privacy Policy will inform you as to how we
look after your personal data when you visit our Website (regardless of where
you visit it from) and tell you about your privacy rights.
By using our Website, you consent to the data
practices described in this Privacy Policy. If you do not agree with the data
practices described in this Privacy Policy, you should not use our Website.
1. IMPORTANT INFORMATION AND WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW WE COLLECT YOUR PERSONAL DATA
4. HOW WE USE YOUR PERSONAL DATA
5. DISCLOSURES OF YOUR PERSONAL DATA
6. DATA SECURITY
7. DATA RETENTION
8. YOUR RIGHTS
1. IMPORTANT INFORMATION AND WHO WE ARE
LFI
is the industry leader in integrated solutions of high-design site furniture,
advanced LED lighting, structure, and custom environments. For more than 50
years we have developed and created solutions that help designers and other
clients achieve beautiful, functional landscapes that enhance the experience of
outdoor space. Our secret is simple. Design, Culture, and Craft drive
everything we do.
Purpose of this Privacy Policy
This
Privacy Policy aims to give you information on how LFI collects and processes
your personal data through your use of this Website, including any data you may
provide through this Website when you sign up to our newsletter or purchase a
product or service. We do not sell your personal data. We may use your personal
data that you provide to market our products to you.
It is important that you read this Privacy
Policy together with this Website’s Terms of Use, our Cookie Policy, and any
other policy or notice we may provide on specific occasions when we are
collecting or processing personal data about you so that you are fully aware of
how and why we are using your data. This Privacy Policy supplements the other
policies and is not intended to override them. You should also review Salesforce’s Privacy Policy as we use
Salesforce’s Pardot platform for our B2B Marketing Automation and CRM.
LFI’s Contact Information
Landscape
Forms, Inc.
Our
contact details are:
Privacy Officer:
Director of IT
Email address:
privacy@landscapeforms.com
Postal address:
7800 E. Michigan Avenue, Kalamazoo, Michigan 49048
Changes
to this Privacy Policy and Your Duty to Notify Us of Changes
We
will notify you of any changes to this Privacy Policy. It is important that the
personal data we hold about you is accurate and current. Please keep us
informed if your personal data changes during your relationship with us.
Third-Party
Links
This
Website may include links to third-party websites, plug-ins, and applications.
Clicking on those links or enabling those connections may allow third parties
to collect or share data about you. We do not control these third-party
websites and are not responsible for their privacy statements. When you leave
our Website, we encourage you to read the Privacy Policy of every website you
visit.
2. THE DATA WE COLLECT ABOUT YOU
Personal
data, or personal information, means any information about an individual from
which that person can be identified.
We
or our service providers may collect, use, store and transfer different kinds
of personal data about you which we have grouped together follows:
·
Identity Data
includes first name, last name, username or similar identifier, and picture.
·
Contact Data
includes billing address, delivery address, email address and telephone
numbers.
·
Financial Data
includes payment card details, account numbers, expiration dates.
·
Transaction Data
includes details about payments to and from you and other details of products
and services you have purchased from us.
·
Technical Data
includes internet protocol (IP) address, your login data, browser type and
version, time zone setting and location, browser plug-in types and versions,
operating system and platform and other technology on the devices you use to
access this Website.
·
Profile Data
includes your username and password, purchases or orders made by you, your
interests, preferences, feedback and survey responses.
·
Usage Data
includes information about how you use our Website, products and services.
·
Marketing and
Communications Data includes your preferences in receiving marketing from us
and our third parties and your communication preferences.
We
use some of the personal information you provide us to conduct some level of
automated decision-making -- for example, we use certain personal information
(for example, IP addresses or payment information) to automatically block certain
potentially fraudulent transactions for a short period of time. We will not
collect materially different information than the categories of information
described above without first providing you notice.
Canadian
and European Union Users
We
may collect personal data from Canadian and European Union users. If you are
from the European Union or Canada, by using this Website, you consent to the
transfer, processing, and storage of your data in the United States. You have
rights, as set forth below, with respect to your information. If you do not
consent to the transfer of your information, you must cease using this Website.
Minor
Users
This
Website is not intended for children and we do not knowingly collect data from
children consistent with the U.S. Children’s Online Privacy Protection Act. If
we learn that we have received information directly from a child under age 18
without the parent or legal guardian’s verified consent, we will use that
information only to respond to the child/parent/guardian to inform the child
that he or she may not use the Website.
3. HOW WE COLLECT YOUR
PERSONAL DATA
We use different methods to collect data from
and about you including through:
Direct
interactions. You may give us your personal data by filling in forms or by
corresponding with us by post, phone, email, or otherwise. This includes
personal data you provide when you:
·
apply
for our products or services;
·
create
an account on our Website;
·
personalize,
customize, your profile on the Website;
·
subscribe
to our service or publications;
·
request
marketing to be sent to you;
·
conduct
a survey; or
·
give
us some feedback.
Automated
technologies or interactions. As you interact with our Website, we may
automatically collect data about your equipment, browsing actions and patterns.
We collect this personal data by using cookies, and other similar technologies.
Please see our cookie policy for further details.
Third-party
sources. We may receive personal data about you from various third parties
including our third-party service providers.
We employ other companies and individuals to perform functions upon our
behalf. Examples include storing and analyzing data, providing search results
and links (including paid listings and links), providing customer service, and
payment processing. They have access to user information needed to perform
their functions, but may not use it for other purposes.
4. HOW WE USE YOUR PERSONAL DATA
We
will only use your personal data when the law allows us to. Most commonly, we will
use your personal data in the following circumstances: (a) where we need to
perform the contract we are about to enter into or have entered into with you;
(b) where it is necessary for our legitimate interests (or those of a third
party) and your interests and rights do not override those interests; (c) where
we need to comply with a legal or regulatory obligation. We use your data in
the following ways:
·
To register you
as a new guest;
·
To process and
deliver your order, manage payments, fees, and charges;
·
To manage our
relationship with you;
·
To deliver pop-up
reminders of items in your cart;
·
To enable you to
complete a survey;
·
To administer and
protect our Website;
·
To deliver
relevant Website content to you;
·
To use data
analytics to improve our Website, products/services, marketing, customer
relationships and experiences;
·
To respond to law
enforcement requests and as required by applicable law, court order, or
governmental regulations;
·
To make
suggestions and recommendations to you about goods or services that may be of
interest to you.
We will not use the personal information we
collected for materially different, unrelated, or incompatible purposes without
providing you notice.
Email
and Text Messaging Marketing and Outreach
We
strive to provide you with choices regarding certain personal data uses,
particularly around marketing. You can manage the marketing and outreach we
provide to you by opting out, which is described in the “Opting Out” section
below.
Opting
Out
You
can ask us to stop sending you marketing messages at any time by replying to a
marketing email with “unsubscribe” in the subject line, clicking “unsubscribe”
in the marketing email itself, or by Contacting us at any time.
By
entering your phone number into our Website, you consent to receive marketing
messages at the number provided. Consent is not a condition of purchase.
Message and data rates may apply. Message frequency varies. Reply HELP for help
or STOP to cancel.
Cookies
We
may place “cookies” on the browser of your computer. Cookies are small pieces
of information that are stored by your browser on your computer’s hard drive.
Cookies may enhance the convenience and use of the Website. For example, the
information provided through cookies may be used to recognize you as a previous
user of the Website (so you do not have to enter your personal information
every time), offer personalized information for your use, and otherwise
facilitate your experience using the Website. You may choose to decline cookies
if your browser permits, but doing so may affect your ability to access or use
certain features of the Website.
Web
Beacons
We
may also utilize web beacons on our Website. A “web beacon,” also known as an
Internet tag, pixel tag or clear GIF, links web pages to web servers and their
cookies and may be used to transmit information collected through cookies back
to a web server. The information collected through these automated means may
include information that we gather and store about your visit to, and use of,
the Website, such as your IP address, type of browser and operating system
used, date and time you access the Website, pages you visit, and, if you linked
to the Website from another website, the address of that website. This data
does not include Personal Information and is not treated as Personal
Information under this Privacy Policy, but it may include the IP address of
your device. We may link an IP address to information that is personally
identifiable.
5. DISCLOSURES OF YOUR PERSONAL DATA
We
do not sell, trade, or otherwise transfer to outside parties your personally
identifiable information. This does not include trusted third parties who
assist us in operating our site, conducting our business, or servicing you, so
long as those parties agree to keep this information confidential. Those trusted third-party partners may:
·
Provide you and
members with various services
·
Provide database
maintenance and security
·
Help us manage
transactions
·
Help us process
and fulfill orders, transactions, donations, or requests
We
may also release your information when we believe release is appropriate to
comply with the law, enforce our site policies, or protect ours or others’
rights, property, or safety.
6. DATA SECURITY
We
have put in place appropriate security measures to prevent your personal data
from being accidentally lost, used or accessed in an unauthorized way, altered,
or disclosed. In addition, we limit access to your personal data to those
employees, agents, contractors, and other third parties who have a business
need to know. They will only process your personal data on our instructions and
they are subject to a duty of confidentiality.
We
have put in place procedures to deal with any suspected personal data breach
and will notify you and any applicable regulator of a breach where we are
legally required to do so.
7. DATA RETENTION
We
will only retain your personal data for as long as necessary to fulfill the
purposes we collected it for, including for the purposes of satisfying any legal,
accounting, or reporting requirements.
To
determine the appropriate retention period for personal data, we consider the
amount, nature, and sensitivity of the personal data, the potential risk of
harm from unauthorized use or disclosure of your personal data, the purposes
for which we process your personal data and whether we can achieve those
purposes through other means, and the applicable legal requirements.
8.
YOUR RIGHTS
Under certain circumstances, you have rights
under data protection laws in relation to your personal data. For example, you
may have the right to do the following:
·
Request access to
your personal data.
·
Request
correction of your personal data.
·
Request erasure
of your personal data.
·
Object to
processing of your personal data.
·
Request
restriction of processing your personal data.
·
Request transfer
of your personal data.
·
Right to withdraw
consent to us processing your personal data.
Inquiries
or complaints regarding the processing of personal data should be directed to
LFI at privacy@landscapeforms.com. LFI commits to resolve complaints about our
collection or use of your personal information.