Privacy California

Last updated: 3.1.2021

Notice of Collection of Personal Information

Notice of Financial Incentive (MY BINDER)

LFI is the industry leader in integrated solutions of high-design site furniture, advanced LED lighting, structure, and custom environments. For more than 50 years we have developed and created solutions that help designers and other clients achieve beautiful, functional landscapes that enhance the experience of outdoor space. Our secret is simple. Design, Culture, and Craft drive everything we do. Your Privacy is important to us. See how we protect your information.

This PRIVACY POLICY FOR CALIFORNIA RESIDENTS (“California Privacy Policy”) supplements the information contained in the Privacy Policy of LFI and applies solely to users who are residents of the State of California (“Consumer” or “You”). This California Privacy Policy applies to the website, and electronic communications we have with you on our website, our brands websites (LOLL Designs website, Kornegay Design website), and our social media channels (“Network”). LFI has adopted this California Privacy Policy to comply with the California Consumer Privacy Act of 2018 (the “CCPA”), as amended, and other California privacy laws.

The CCPA gives California residents the right to know what specific personal information, and categories of information, LFI holds and provides to others, and the right to have that information be deleted by LFI, subject to certain exceptions.

INFORMATION THAT WE COLLECT

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). Personal information, under the CCPA, does not include information that is publicly available from government records or deidentified or aggregated consumer information. The chart below shows the following categories of personal information about consumers that LFI has collected within the last 12 months:

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from our customers, when you save products, CAD, REVIT, Guidespc, and My Binder or related information at LFI, make submissions to our Network, call LFI directly, and interact with us in person.
• Passively from our customers, including from activity on our Network. For example, through information we collect from our customers in the course of providing services or website usage details collected automatically.
• From our Brand partners LOLL Designs and Kornegay Design.
• From third parties or service providers that interact with LFI in connection with the services we perform.

USE OF PERSONAL INFORMATION

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.  We may use or disclose the personal information we collect for one or more of the following business purposes:

• To fulfill or meet the request for which the information is provided and provide the goods and/or services purchased. For example, if you provide your personal information to get more information about a product or buy a product, we will use that personal information to process your payment, through our payment processor;
• To contact and communicate with you about our products and services, and your relationship with us, and to respond to your questions and other communications;
• To personalize and improve your experience of our Network and to deliver content and product and service offerings relevant to your interests, including targeted offers including sending promotional information about our products, services, competitions and giveaways;
• To personalize and customize your experience on our Network through ads (with our consent, where required by law);
• For internal record keeping and administrative purposes;
• To prevent fraud and ensure the protection of the rights, property security, and safety of our customers or others, our company, and our Network;
• For testing, market research, analysis and product development, for instance we may send you information about new features on our Network, new services we offer, and special offers;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, as well as to resolve any legal disputes; and/or
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by LFI is included in the assets being transferred.

LFI will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.

DISCLOSING PERSONAL INFORMATION TO A THIRD PARTY FOR A BUSINESS PURPOSE

LFI discloses your personal information to third parties for business purposes. When we disclose personal information, we enter an agreement that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except in performing the agreement. We provide your personal information for a business purpose to the following categories of third parties: (i) service providers; (ii) our affiliates; and (iii) third parties to which you authorize LFI to disclose your personal information in connection with products or services you elect to purchase from them.

In the preceding 12 months, we have disclosed the following categories of personal information listed above to third parties to provide our LFI services to consumers, for the business purposes listed above: A. Identifiers; B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); D. Commercial information; F. Internet or other similar network activity and K. Inferences drawn from other personal information.

We use Salesforce’s Pardot platform for our B2B Marketing Automation and CRM.

YOUR RIGHTS AND CHOICES

The CCPA provides California residents (consumers) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Access to Specific Information, Categories of Information, and Reasons for Collecting (Right to Know)

You have the right to request that we disclose the following information to you about our collection, use, disclosure, and sale of your personal information over the past 12 months.  Specifically, you have the right to request the following:

• The categories of personal information we collected about you
• The categories of sources of the personal information we collected about you
• The specific personal information we collected about you
• The categories of personal information we disclosed for a business purpose
• The categories of third parties to which we disclosed your personal information for a business purpose
• Our business or commercial purpose for collecting your personal information

Right to Request Deletion (Right to Delete)

Subject to certain exceptions, you have the right to request that we delete any of all of your personal information that we collected from you and retained over the past 12 months. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. You may request LFI to delete only a portion of your personal information.

If you submit a verifiable consumer request for LFI to delete your personal information, we will ask you to confirm your request before deleting the information.

We may deny all or part of your deletion request if retaining the information is necessary for us or our service providers to:

1. Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated based on our ongoing business relationship with you, or otherwise perform our agreement with you
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
3. Debug products to identify and repair errors that impair existing intended functionality
4. Exercise free speech or ensure the right of another consumer to exercise their right of free speech or other right provided for by law
5. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with LFI
6. Comply with law or a legal obligation
7. Otherwise use your personal information internally, in a lawful manner that is compatible with the context in which you provide the information.

HOW TO REQUEST TO KNOW YOUR PERSONAL INFORMATION OR REQUEST DELETION OF YOUR PERSONAL INFORMATION

To use the access and deletion rights described above, please submit a verifiable consumer request in any of the following ways:

• Go to our webform at Information Request Form
• Call LFI at 269.381.0396

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf (an authorized agent) may make a verifiable consumer request relating to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

HOW LFI WILL VERIFY A CONSUMER REQUEST

You may only make a verifiable consumer request twice within a 12-month period. Your verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or the authorized agent of that person, or you are the parent or guardian of a minor child about whom we have collected personal information, and that any authorized agent is authorized to make the request on your behalf, and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it

LFI must be able to verify your identity, or if you are an authorized agent, your authority to make a request on behalf of a consumer, to be able to respond to your request or provide you with personal information. If you are the parent or guardian of a minor child for whom you wish to make a request, then you will be asked to certify as to that relationship.

Making a verifiable consumer request does not require you to create an account with us, though if you are a MY BINDER member or current customer, you may provide your or your company’s account number to verify your identity. We will use personal information provided in a verifiable consumer request only to verify the requestor's identity or authority to make the request.

To verify your identity, we will request information that is generally provided when making a purchase, such as name, postal address, email address and/or information regarding products saved or purchased at LFI.

RESPONSE TO A VERIFIABLE CONSUMER REQUEST

LFI’ policy is to confirm a request to know or a request to delete within 10 days of its receipt.

LFI’ policy is to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically. Any disclosures we provide will cover the 12-month period before LFI’ receipt of your request.

If we are unable to comply with all or a part of your request, a notice will be sent to you that explains the reasons we cannot comply with a request.

For responses to requests to know your personal information, we will present your personal information in a way that is readily useable, and provide it using reasonable security measures.

We do not generally charge a fee to process or respond to your verifiable consumer request unless the request is excessive, repetitive, or manifestly unfounded. Pursuant to CCPA, if we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

MY BINDER (FINANCIAL INCENTIVE PROGRAM)

WHAT IS MY BINDER?

My Binder is a free, personal collection of Landscape Forms products that you have saved to review later, send to friends, print out, email to yourself, etc. Think of it as product pages that you would have dog-eared back in the days of print brochures. The products above are the ones that you added to My Binder.

HOW DO I USE MY BINDER?

The My Binder link can be found under the Tools section of each individual product page. Clicking this link will add that product to your My Binder portfolio, which is visible above.

Enter your information in the form to the left and then select your delivery method. The products you've added to My Binder can then be downloaded, emailed, or saved online.

You may end your membership in the program at any time by logging into your LFI account or notifying LFI. LFI values the data of My Binder members because it allows us to track and provide information or discounts that are potentially relevant and of value to you, based on your preferences.

NON-DISCRIMINATION

We will not discriminate against you for exercising any of your CCPA rights. Specifically, we will not:

• Deny you goods or services
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties
• Provide you a different level or quality of goods or services
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services

AUTHORIZED AGENTS

You may authorize a natural person or a business entity registered with the California Secretary of State to act on your behalf to make a request to know or to delete your personal information.

To do so, you must (i) verify your identity to LFI and provide that authorized agent written permission to make such a request or (ii) provide the authorized agent with power of attorney pursuant to the California Probate Code sections 4000 to 4465. The authorized agent must include those authorizations in the verifiable consumer request.

DO-NOT-TRACK SIGNALS, SHINE THE LIGHT LAW

LFI does not track its Users over time and across third-party websites to provide targeted advertising and therefore or does not respond to Do Not Track (DNT) signals.

California’s “Shine the Light” law permits individual California residents to request certain information regarding our disclosure of certain categories of Personal Information to third parties for those third parties’ direct marketing purposes. To make such a request, please contact us at privacy@landscapeforms.com. This request may be made no more than once per calendar year.

FOR MORE INFORMATION​

If you have any questions or comments about this California Privacy Policy or any of the information it contains please do not hesitate to contact us at:

Privacy Officer: Director of IT

Email address: privacy@landscapeforms.com

Postal address: 7800 E. Michigan Avenue, Kalamazoo, Michigan 49048​